KEVIN: Great question- many of you who have attended my workshops know that I put a great deal of importance on choosing a good location. Over 50% of your “out of the gate” success will be tied to your location (second most important thing is inventory control). Don’t skimp- start small but go prime! Find a good location in a high traffic district in town and do research on foot traffic, parking, etc. This always sound crazy to folks but if possible, own your real estate. Whatever you do, don’t be scared of high rents- you can likely find cheaper spaces but ½ the foot traffic and likely ½ the sales. Also, be next to your “competition”- be next to other retail stores, gift shops, and clothing stores. Try not to be in a strip mall full of sports bars and restaurants for example- wrong clientele at the wrong time.
(2) We moved half a block and across the street about 1 1/2 years ago and with a larger space have seen an increase of nearly double what we were doing! Location, location,location!