So…marketing. I keep hearing “social media, social media, social media.” I have been doing okay building engagement and likes and whatnot, but how do I get a “like” on Facebook to translate to feet actually coming through the door? What should I be building into my posts to create incentive to come shop?

 

• Kevin Natapow

 

It can be hard to translate a like into a customer but in a small way you already have. If you are able to use SM strategically and consistently, you will more than likely be able to convert a FB like into a customer. Using tools that help you post across multiple platforms at once will also help you minimize your time and efforts and reach more people. Consider developing a SM plan and coming up with themes and way to create patterns that people can expect and appreciate

 

1. Likes, clicks on info in a newsletter, clicks on items or articles on your webpage…ALL of those equate to building relationships with your customers, which in this particular business is especially important

 

1. Good question!