(1) In fact, all items can and should be more than keystone. Talk to your vendors too and find out their SRP. For example, Minga, Mr Ellie Pooh and Costello recommend very high margins on many of their products. Be realistic about what your market can bear but always go for above keystone (52-58% margins) for most products.

 

(2) Food? Talking to Equal Exchange I’m told it’s expected to be lower?

 

(3) Yes- food, bath and body, candles (usually) are closer to 40% and not much you can do about those. But most “gift” products should be above 50%

 

(4) Bath/body/candles too!! Had no idea, good to know
(5) usually…was for Alaffia and some other B&B products w