• Kevin Natapow

 

I think the big challenge is how to convert folks who may only be at that event but don’t know your shop or are in a different locale into a loyal customer. Education is a huge part but branding is key too. If they are close enough that they could be regular shoppers you may want to implement some sort of rewards program or loyalty program that would bring them in again. I have mentioned this before but if someone joined our rewards program they automatically received a $15 gift certificate on their birthday every year.

    1. Thanks Kevin, I wish everyone who shopped with us would at least check out our web site, but even after each week’s Saturday market event, we don’t get a lot of hits on our site. We give each customer a business card with our url and an offer for free shipping on the first order on the reverse side.

 

  • Kevin Natapow

 

I would focus more on getting them physically into your shop. Maybe a 20% off coupon good only in the shop?

  1. Or if you don’t have a physical space, maybe using that coupon for your online sales.