- Kevin Natapow
One thing to look at is what system if any does your POS offer. Many have a built in rewards/loyalty program and these are great questions to ask if you are shopping for a POS system. Our system was a hybrid- it tracked customers and their purchases and applied (at our decision) a $50 reward for every pre-tax $500 spent- like always getting 10% off. We added in the birthday gift certificate for $15, which we had to track manually with some assistance from our POS.
- Good idea to tie it in with a POS choice. I hear from a lot of retailers that a loyalty program allows them to get to know their customers better – their names, etc. A plus for customer service!
- Kevin Natapow
Great point – customer like to feel they are “known” so having a system that allows you to use that information for their benefit is huge.
- Thanks I think this will encourage me to use my new system to its fullest. Collecting names has helped so many times.